Adobe Audience Manager
Badge: ⚠️ Caution
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Adobe Audience Manager
| Feld | Wert |
|---|---|
| Gruppe / Parent Service | Adobe Analytics |
| Badge | ⚠️ Caution |
| Service-Typ | Sub-service |
| Sub-service / Relationship Note | Sub-service of Adobe Analytics |
| Infrastructure Only? | No |
| Kontakt (DPO / Privacy) | [nicht dokumentiert] |
| Bewertungsdatum | 06/08/2026 |
| Version | v2 (06/08/2026) | v1: 22/06/2026 |
Badge & Risikobewertung
- Badge: ⚠️ Caution
- Red Flags:
- RF1 — Own advertising / cross-service profiling
- RF3 — Broad onward sharing for others' own purposes
- Risk Indicators:
- Own-purpose data use; cross-publisher audience sharing; high-risk international transfers
Begründung & Quellen
Key Facts: Adobe Audience Manager is a DMP that collects audience data from multiple publisher and advertiser sources, enriches profiles, and enables sharing with advertising partners for targeting. This constitutes cross-service profiling (RF1) and onward sharing for others' own purposes (RF3). US company; transfers to US (RF2). DPA available with EU hosting options.
Framework Note (v2.2): FRAMEWORK NOTE (v2.2): RF2 (high-risk third-country exposure) is recorded here as a significant risk factor and lowers the domain E score. Under the revised framework, RF2 alone does not trigger Caution — the Caution badge for this service is driven by RF1 / RF3 / RF4 (as noted above). The US transfer risk (where applicable) is covered by DPF participation and/or SCCs, which GDPR treats as a compliant transfer mechanism.
Quellen:
- Adobe Audience Manager documentation (experienceleague.adobe.com/docs/audience-manager)
- Adobe Privacy Policy (adobe.com/privacy)
- Adobe DPA.
Verarbeitungszwecke (Consenter)
- Support marketing analytics
- Receive personalised marketing offers
- Customise online ads (non-TCF)
Benachrichtigungs- & Widerspruchsstatus
- TPP Notified?: Not yet notified
- Decision Contested?: [nicht dokumentiert]
Prüfbedarf
- Kein DPO-/Privacy-Kontakt dokumentiert.
Shape Consenter Together
Consenter is built on an open and participatory process that grows through community collaboration. Whether you share feedback, improve the documentation, or contribute to the Risk Configuration Guides or Technical Integration Guides, your expertise helps make Consenter more privacy-friendly, interoperable, and useful for everyone—including your own users and services: Get finally your benefits and control the risks when sharing personal data.
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