BIDSWITCH
Badge: ⚠️ Caution
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BIDSWITCH
| Feld | Wert |
|---|---|
| Gruppe / Parent Service | Native Advertising |
| Badge | ⚠️ Caution |
| Service-Typ | Parent service |
| Sub-service / Relationship Note | [nicht dokumentiert] |
| Infrastructure Only? | No |
| Kontakt (DPO / Privacy) | privacy@bidswitch.com |
| Bewertungsdatum | 06/08/2026 |
| Version | v2 (06/08/2026) | v1: 22/06/2026 |
Badge & Risikobewertung
- Badge: ⚠️ Caution
- Red Flags:
- RF1 — Own advertising / cross-service profiling
- RF3 — Broad onward sharing for others' own purposes
- Risk Indicators:
- Cross-publisher audience data sharing; opaque onward sharing for advertising
Begründung & Quellen
Key Facts: BIDSWITCH is an ad-exchange matching service (Improve Digital/Equativ group) that synchronises cookie IDs and audience data across multiple DSPs and SSPs for programmatic advertising. This constitutes both cross-publisher audience aggregation (RF1) and sharing for others' own advertising purposes (RF3). EU-based (Improve Digital International, Amsterdam) is a mitigating factor.
Quellen:
- BIDSWITCH Privacy Policy (bidswitch.com/privacy-policy)
- Improve Digital Privacy documentation.
Verarbeitungszwecke (Consenter)
- Receive personalised marketing offers
- Customise online ads (non-TCF)
Benachrichtigungs- & Widerspruchsstatus
- TPP Notified?: Not yet notified
- Decision Contested?: [nicht dokumentiert]
Prüfbedarf
Kein Prüfbedarf identifiziert.
Shape Consenter Together
Consenter is built on an open and participatory process that grows through community collaboration. Whether you share feedback, improve the documentation, or contribute to the Risk Configuration Guides or Technical Integration Guides, your expertise helps make Consenter more privacy-friendly, interoperable, and useful for everyone—including your own users and services: Get finally your benefits and control the risks when sharing personal data.
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