Badge: ⚠️ Caution
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| Feld | Wert |
|---|---|
| Gruppe / Parent Service | |
| Badge | ⚠️ Caution |
| Service-Typ | Parent service |
| Sub-service / Relationship Note | Parent service |
| Infrastructure Only? | No |
| Kontakt (DPO / Privacy) | privacy@pinterest.com |
| Bewertungsdatum | 06/08/2026 |
| Version | v2 (06/08/2026) | v1: 22/06/2026 |
Badge & Risikobewertung
- Badge: ⚠️ Caution
- Red Flags:
- RF1 — Own advertising / cross-service profiling
- Risk Indicators:
- Own-purpose data use (advertising); problematic profiling; restrictive or manipulative consent mechanisms
Begründung & Quellen
Key Facts: Pinterest profiles users for personalised advertising by default, relying on legitimate interest as its legal basis. Following the CJEU ruling in C-252/21 (Bundeskartellamt, Jul 2023), legitimate interest cannot justify personalised advertising profiling. NOYB filed a GDPR complaint with French CNIL (Oct 2024) directly invoking this CJEU ruling, arguing Pinterest's advertising LI basis is invalid. NOYB additionally found Pinterest failed to respond adequately to data access requests (Art. 15 GDPR). Pinterest Europe Ltd. (Dublin) is EEA controller; data processed in the US.
Quellen:
- Pinterest Privacy Policy (policy.pinterest.com/en/privacy-policy)
- NOYB Pinterest complaint (Oct 2024, noyb.eu/en)
- CJEU C-252/21 (Jul 2023, curia.europa.eu).
Verarbeitungszwecke (Consenter)
- Support marketing analytics
- Receive personalised marketing offers
- Customise online ads (non-TCF)
Benachrichtigungs- & Widerspruchsstatus
- TPP Notified?: Not yet notified
- Decision Contested?: [nicht dokumentiert]
Prüfbedarf
Kein Prüfbedarf identifiziert.
Shape Consenter Together
Consenter is built on an open and participatory process that grows through community collaboration. Whether you share feedback, improve the documentation, or contribute to the Risk Configuration Guides or Technical Integration Guides, your expertise helps make Consenter more privacy-friendly, interoperable, and useful for everyone—including your own users and services: Get finally your benefits and control the risks when sharing personal data.
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