RTB House
Badge: ⚠️ Caution
This work is licensed under CC BY-SA 4.0
RTB House
| Feld | Wert |
|---|---|
| Gruppe / Parent Service | Native Advertising |
| Badge | ⚠️ Caution |
| Service-Typ | Parent service |
| Sub-service / Relationship Note | [nicht dokumentiert] |
| Infrastructure Only? | No |
| Kontakt (DPO / Privacy) | dpo@rtbhouse.com |
| Bewertungsdatum | 06/08/2026 |
| Version | v2 (06/08/2026) | v1: 22/06/2026 |
Badge & Risikobewertung
- Badge: ⚠️ Caution
- Red Flags:
- RF1 — Own advertising / cross-service profiling
- RF2 — High-risk third-country exposure without meaningful mitigation
- Risk Indicators:
- Cross-publisher behavioural retargeting; high-risk international transfers
Begründung & Quellen
Key Facts: RTB House is a retargeting platform using deep-learning algorithms for cross-publisher behavioural ad targeting (RF1). Polish company (EU HQ positive); data may be processed in US and other locations (RF2). DPA available.
Framework Note (v2.2): FRAMEWORK NOTE (v2.2): RF2 (high-risk third-country exposure) is recorded here as a significant risk factor and lowers the domain E score. Under the revised framework, RF2 alone does not trigger Caution — the Caution badge for this service is driven by RF1 / RF3 / RF4 (as noted above). The US transfer risk (where applicable) is covered by DPF participation and/or SCCs, which GDPR treats as a compliant transfer mechanism.
Quellen:
- RTB House Privacy Policy (rtbhouse.com/privacy-policy)
- RTB House DPA.
Verarbeitungszwecke (Consenter)
- Receive personalised marketing offers
- Customise online ads (non-TCF)
Benachrichtigungs- & Widerspruchsstatus
- TPP Notified?: Not yet notified
- Decision Contested?: [nicht dokumentiert]
Prüfbedarf
Kein Prüfbedarf identifiziert.
Shape Consenter Together
Consenter is built on an open and participatory process that grows through community collaboration. Whether you share feedback, improve the documentation, or contribute to the Risk Configuration Guides or Technical Integration Guides, your expertise helps make Consenter more privacy-friendly, interoperable, and useful for everyone—including your own users and services: Get finally your benefits and control the risks when sharing personal data.
Last updated on