Snap Pixel
Badge: ⚠️ Caution
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Snap Pixel
| Feld | Wert |
|---|---|
| Gruppe / Parent Service | Native Advertising |
| Badge | ⚠️ Caution |
| Service-Typ | Parent service |
| Sub-service / Relationship Note | Parent service |
| Infrastructure Only? | No |
| Kontakt (DPO / Privacy) | privacy@snap.com |
| Bewertungsdatum | 06/08/2026 |
| Version | v2 (06/08/2026) | v1: 22/06/2026 |
Badge & Risikobewertung
- Badge: ⚠️ Caution
- Red Flags:
- RF1 — Own advertising / cross-service profiling
- RF2 — High-risk third-country exposure without meaningful mitigation
- Risk Indicators:
- Own-purpose data use (advertising); cross-publisher audience building; high-risk international transfers
Begründung & Quellen
Key Facts: Snap Pixel tracks website visitors and builds Custom Audiences for Snapchat advertising — own-purpose cross-publisher profiling (RF1). US company; data transferred to US (RF2). Snap Inc. Privacy Center and EU-US DPF participation documented.
Framework Note (v2.2): FRAMEWORK NOTE (v2.2): RF2 (high-risk third-country exposure) is recorded here as a significant risk factor and lowers the domain E score. Under the revised framework, RF2 alone does not trigger Caution — the Caution badge for this service is driven by RF1 / RF3 / RF4 (as noted above). The US transfer risk (where applicable) is covered by DPF participation and/or SCCs, which GDPR treats as a compliant transfer mechanism.
Quellen:
- Snap Privacy Policy (snap.com/en-GB/privacy/privacy-policy)
- Snap Pixel documentation (businesshelp.snapchat.com)
- Snap DPF participation.
Verarbeitungszwecke (Consenter)
- Support marketing analytics
- Receive personalised marketing offers
- Customise online ads (non-TCF)
Benachrichtigungs- & Widerspruchsstatus
- TPP Notified?: Not yet notified
- Decision Contested?: [nicht dokumentiert]
Prüfbedarf
Kein Prüfbedarf identifiziert.
Shape Consenter Together
Consenter is built on an open and participatory process that grows through community collaboration. Whether you share feedback, improve the documentation, or contribute to the Risk Configuration Guides or Technical Integration Guides, your expertise helps make Consenter more privacy-friendly, interoperable, and useful for everyone—including your own users and services: Get finally your benefits and control the risks when sharing personal data.
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