• Badge: ⚠️ Caution
• Red Flags:
  • RF1 — Own advertising / cross-service profiling
  • RF2 — High-risk third-country exposure without meaningful mitigation CORRECTED HISTORY: AppNexus was acquired by AT&T in Jun 2018 and rebranded as Xandr. AT&T sold Xandr to Microsoft; acquisition completed Jun 2022. Microsoft retired the Xandr brand in 2023, rebranding the DSP as "Microsoft Invest" and the SSP as "Microsoft Monetize". In May 2025, Microsoft announced it will shut down Microsoft Invest (the DSP) effective 28 February 2026, replacing it with AI-powered solutions. The SSP (Microsoft Monetize) continues to operate. BADGE RATIONALE FOR MICROSOFT INVEST (active until 28 Feb 2026): Cross-publisher programmatic DSP with audience targeting (RF1); Microsoft/US company; US transfer (RF2). Microsoft Advertising DPA and DPF participation apply.
• Risk Indicators:
  • [nicht dokumentiert]

Framework Note (v2.2): FRAMEWORK NOTE (v2.2): RF2 (high-risk third-country exposure) is recorded here as a significant risk factor and lowers the domain E score. Under the revised framework, RF2 alone does not trigger Caution — the Caution badge for this service is driven by RF1 / RF3 / RF4 (as noted above). The US transfer risk (where applicable) is covered by DPF participation and/or SCCs, which GDPR treats as a compliant transfer mechanism.

Quellen:

• Wikipedia: Xandr (confirmed Microsoft ownership, 2023 rebrand)
• Microsoft Advertising blog (shut down announcement
• May 2025)
• AdExchanger Microsoft Invest shutdown (May 2025)
• MediaPost (15 May 2025)
• Gourmet Ads analysis (Feb 2026)
• Xandr/AppNexus acquisition chain per SEC filings.

• Receive personalised marketing offers
• Customise online ads (non-TCF)

• TPP Notified?: Not yet notified
• Decision Contested?: [nicht dokumentiert]